According to China Watch Association statistics, China has more than 1,800 watch manufacturer, employs 32 million people; in 2014, the industry realized an industrial output value of 65.4 billion yuan, exports of $ 5.325 billion and imports $ 3.569 billion; total and watches yield 1.03 billion watch movements, clock and clock movements yield 540 million, respectively, accounting for 80% and 90% of world production. Our group of old watch company after long-term efforts, already has a production capacity tourbillon, perpetual calendar, chronograph multifunctional complex mechanical watches, is in addition to Switzerland, Germany, the only way to produce such high-grade machinery State table, and product technology, performance, stability, and gradually approaching the level of Swiss watches.
However, the Ministry of the responsible person, watch the product brand value is particularly significant consumer brand awareness has become an important factor for consumers to buy watches. Our watch industry backbone enterprises have mastered the production of other high-end tourbillon mechanical watch multifunctional complex ability, with the qualifications and international top brands competing against, but the brand awareness and recognition is still short board.
This result is, low value-added products, prices do not increase, one of the very few products of similar quality product price less than Switzerland and other countries; the level of corporate profits is not high, the product back to people with low-end image, and creating a vicious cycle, resulting in enterprises do not have enough energy and financial resources to increase brand awareness and innovation.
In addition, the watch industry-specific precision manufacturing technology and precision timing products have long service in various fields of national economy important equipment manufacturing, instrumentation, petrochemical, aerospace, and support for the independent watch brand building for the promotion of our country also raise the level of precision manufacturing It has important strategic significance.