BaselWorld this year, the new TAG Heuer Chronograph Tourbillon estimated price of one hundred and ten thousand yuan to succeed, Frederique Constant modular calendar fifty thousand yuan succeed, people and even a bit bizarre. In addition, Tissot $ 2,000 ultrathin quartz watches, as well as a new magnetic Rolex empty Pa, in their respective areas delineated the boundaries of the new, cost-effective to let people have more expectations of new products. In fact, in previous years it has been tight-based movement last year, adequate supply, so that each brand has the ability to launch new products more affordable.
The latest news is that the circle in the manufacture of electronic quartz movement Ronda, known for the new observatory-class high-precision mechanical movement for only –65 Swiss francs, the cost of past similar mechanical movement which is at least more than doubled, 150 to 250 Swiss francs but the entry-level, cost and even some self-development of the movement up to 1000 Swiss francs. Cheap popularity of the movement, plus a lot of the same affordable functional modules, so new in recent years both beautiful and functional, at least in the design of ever-changing difference, so that the original slow pace of the watch industry also significantly increasing the speed.
How to do this in the same time to enhance the function of such a low price? First, of course, is no longer dominated by industry giants based movement has repeatedly reluctant to sell artificially create a tense atmosphere, and then it is a series of new materials and the use of new ideas – such as the low-cost and other metal and plastic together to make integration the composite movement, perhaps both maintenance-free advantages. There is a popular use of large-size table back pocket watch movement era, amplifying parts manufacturing workers is poor, but stretched their run-time value and must also improve the accuracy of operation.
Finally, of course, a variety of functional modules package, so that consumers have more and more satisfaction – from the time, the whole calendar, calendar and even long power to three questions, with different layout changes, enough to make modern designer showcase their talents, can be expected in the coming period there will be a variety of complex functions inexpensive, beautiful new products appear to compete for the buyer. This reminds me a few years ago the popular “selling point” – one of the independent movement, may face up to hundreds or even more than a thousand more than the difference, buyers will be high or low Scotia will buy homes low high? I am afraid that faced a similar function with the same style of design, most still choose something cheap, but the quality and rarity of it slightly on the back of the head, the year after next year in any case one can see some clues.