In the outgoing 2015, the Chinese business world watches the most difficult year, but also the need to reform and innovation of the year, but also full of change, opportunity, experience, enhance year. Affected by domestic and international economic situation downturn, China watches, jewelry business industry in general faced varying degrees of difficulty.
Jewelry and Watch on the retail industry, the traditional physical retail online channel by the impact is obvious. And traditional offline stores as compared to online channel a lot of advantages. Online shopping channels unchecked time and place, anytime, anywhere purchases. Unlimited shelf online channels, to provide consumers with more choices. And consumers increasingly understand the product information through online channels, convenient and businesses communicate.
Therefore, we note that more and more consumers understand the products through online channels, and complete the purchase online, which gives the store an enormous impact.
However, in line watch and jewelery shop is not nothing. The line store has a natural rustic experience advantage, convenient consumer experience distance perception merchandise. Especially for these relatively expensive watch and jewelery items, in order to reduce the risk of purchase, consumers often need to store sensory experiences, was assured purchase.
Placed in front of the watch and jewelery retail entities reality is that by the hours of operation, staff capacity, store location and other subjective and objective conditions, it is low conversion rate and new customers and old customers to recall, and the path of the lack of fan operation; store shop long and sales staff visiting customers often do not know the spending habits of customers can not be learned whether its members or VIP; higher store occupancy costs of marketing materials, and the results can not be monitored.